Why Less Choice is Better for Sales – Pt.I

It may seem counter-intuitive to say that less choice is better for sales online – but through the conversion rate optimisation theory of the Delegation of Responsibility, we will learn why providing fewer options can see your sales conversion increase significantly. As with our previous look at The Patience Bucket theory, the Delegation of Responsibility Read more about Why Less Choice is Better for Sales – Pt.I[…]

5 Areas of Your Website That Need Testing

After last week’s look at why your visitors’ aren’t buying from you, it seemed apt that this week we should look at the areas of your website that need testing the most. This isn’t an exhaustive list by any means, but it should help you to narrow down where to start:   1. Call-to-action buttons Read more about 5 Areas of Your Website That Need Testing[…]

5 Reasons Why Your Visitors Don’t Buy

Ever wondered why your visitors don’t buy from your online store? Here are five of the most common reasons for failure: 1. Your visitors are lost Think of a website like flat-pack furniture; if you can’t understand the instructions, invariably you can’t put the item up. So if visitors can’t find their way around your Read more about 5 Reasons Why Your Visitors Don’t Buy[…]

Conversion Rate Optimisation Theory: The Patience Bucket – Pt.III

This third and final installment of The Patience Bucket (here are┬áPt.I + Pt.II), we’ll look at how the theory surfaces in the real world and how you can use the knowledge you now have to your advantage.   Perceived Utility Much of the work here will need to be done before a visitor arrives at Read more about Conversion Rate Optimisation Theory: The Patience Bucket – Pt.III[…]