In Conversion Rate Optimisation Theory: The Patience Bucket – Pt. I, we covered what the Bucket is; a representation of the dwindling patience with a task that we all experience. We linked the initial patience to the perceived utility of completing the task and also covered how ‘base patience’ and other external factors can affect Read more about Conversion Rate Optimisation Theory: The Patience Bucket – Pt.II[…]
The Patience Bucket is the core conversion rate optimisation theory on which I hang my hat – it is central to how I think about conversion rate optimisation, and helps to guide much of the advice and recommendations that I provide to my clients. With something that is so important to how I ply my Read more about Conversion Rate Optimisation Theory: The Patience Bucket – Pt.I[…]
Last week we covered the 7 steps to launching your first conversion rate optimisation test, so now seems to be the right time to delve a little deeper into the first step; choosing a page to optimise. Firstly, the choice you make should depend on the primary goal of your website, but for the purposes Read more about 5 Pages You Should Choose for Conversion Rate Optimisation[…]
“CTA” is an acronym for Call To Action, and generally refers to buttons that are inciting a visitor to take a particular action. The vast majority of websites will utilise CTAs of some sort, regardless of their purpose, in order to steer visitors towards the main goals of the site.
Every conversion rate optimisation programme has to start somewhere – but by following these 7 simple steps, you can be sure to launch your first conversion rate optimisation test in the right way. 1. Identify a test page with a workable level of traffic and conversions There’s no hard and fast rule here, but Read more about 7 Steps to Launching Your First Conversion Rate Optimisation Test[…]
“WYSIWYG” is an acronym for What You See Is What You Get and refers to conversion rate optimisation tools that utilise a visual editor to make changes. The purpose of these tools is enable non-technical marketers to engage in optimisation by removing the need for code knowledge.
QA is an acronym for “Quality Assurance”. In web development, this term is broadly applied to the tests and checks that should occur before any new code is published to a customer-facing website.
An AB Test is a test between an existing page or element, and a new design or variation. Traffic is generally split equally, with half going to the current page, and half to the new variation.