December 2014


“CTA” is an acronym for Call To Action, and generally refers to buttons that are inciting a visitor to take a particular action. The vast… Read More »CTA


“WYSIWYG” is an acronym for What You See Is What You Get and refers to conversion rate optimisation tools that utilise a visual editor to… Read More »WYSIWYG


QA is an acronym for “Quality Assurance”. In web development, this term is broadly¬†applied to the tests and checks that should occur before any new… Read More »QA

AB Test

An AB Test is a test between an existing page or element, and a new design or variation. Traffic is generally split equally, with half… Read More »AB Test